Aruba Networks NASDAQ Billboard
“We were offered a rare and valuable branding opportunity...a large video billboard on the NASDAQ building in Times Square. As a result, we needed a very creative presentation of our brand and key messages, and we had very limited time for production. SolutionSet confidently responded to our rush request to get this asset up quickly. They significantly accelerated the creative and production processes, allowing us to meet our aggressive timeline without compromising the brand, the message, or the overall quality of the final product”
— Brad Day, Director of Marketing Communications, Aruba Networks
Client
Aruba Networks, a fast-growing, privately-held network infrastructure company that builds high-performance mobility and security systems that allow companies to seamlessly introduce wireless, security and mobility services over their existing wired networks and centrally manage those services.
Challenge
Create a stylish and innovative animation that captures Aruba Networks´ brand message
Aruba Networks came to SolutionSet needing to create a short video for NASDAQ/Reuters video billboard located in Times Square, New York City. The creative design and animation development team had less than a one week turnaround time for completion and needed the video to be shipped expeditiously to New York for posting that same week.
Solution
A modern design and sleek marketing message viewed by millions
SolutionSet first began by designing a simple storyboard highlighting the network capabilities of Aruba. Success of the storyboard proved that SolutionSet was moving in the right direction and ready for production. The SolutionSet design team worked closely with the Aftereffects team to make sure that design specifications were met and that the animation was in line with Aruba's messaging needs.
Results
The creative execution provided by SolutionSet allowed this recently-listed NASDAQ company a rare opportunity to gain significant brand exposure, reaching more than 250,000 potential viewers per day over a 30 day period.
Technology Used
_Aftereffects Animation
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