redesigning the private cloud.

Syncplicity is a leading provider of cloud-based file management solutions, offering businesses and individuals their own Virtual Private Cloud.


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The Challenge

Syncplicity needed a floor-to-ceiling redesign for both their consumer and logged-in sites. The sites lacked a unified voice and user experience—they also didn’t convey the superior quality of Syncplicity’s products. Syncplicity recognized that having mobile applications had become table stakes in their industry, and in response, sought a creative and technology partner to help them design and develop their own for both Android and iOS platforms.

The Solution

SolutionSet developed an intuitive, effective information architecture and a visual design that clarified the voice of the brand for Syncplicity’s integrated suite of products: a consumer site, logged-in site, mobile and tablet applications. SolutionSet also partnered with Syncplicity to refine the content on the consumer site, helping to simplify the path to purchase. SolutionSet then built out both websites and partnered with Syncplicity to develop iPhone, iPad, and Android mobile and tablet applications. Each experience was carefully tailored to meet the needs of prospective and current customers through the medium of their choice.

The Result

Syncplicity now has a complete set of offerings that work together to meet Syncplicity users’ varied needs. Both websites now feature designs that better reflect the product in the marketplace, while telling a more compelling story of what makes Syncplicity unique. Since launching, the applications have received an overwhelming amount of positive feedback—the Android app was even named one of The Top 30 Android Apps and Games of 2011 by TechCrunch.

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