GlobalEnglish
“I have been consistently delighted with the entire SolutionSet team. They took the time to really understand our business and consequently have delivered creative and innovative solutions that are already delivering results. What a professional and fun group of people to work with!”
— Danielle Busack Miquez, Director of Marketing, GlobalEnglish Corporation
Client
GlobalEnglish is the leading provider of online learning and support for business English communication. They offer a scalable, on-ademand solution that meets the strategic and employee performance needs of companies doing business globally. GlobalEnglish serves over 450 clients from HP to ArcelorMittal to Deloitte and has users in more than 140 countries.
Challenge
Change in company's business focus creates need for updated brand strategy and website
To seize the significant market opportunity created by globalization, GlobalEnglish refined their business strategy to focus primarily on global corporations. New brand positioning and messaging, along with supporting marketing materials and website, were needed to reflect this new strategy and convey the appropriate benefits to the corporate audience.
Solution
Develop new brand strategy, corporate website, and marketing roadmap
SolutionSet's answer to the challenge was the creation of a marketing program that worked effectively across a global stage. To do so, SolutionSet first initiated an extensive discovery phase that included internal and external interviews, market research, competitive analysis and a series of strategic planning sessions with the client. Aligning the insights of this discovery with the objectives of GlobalEnglish enabled SolutionSet to create a compelling and differentiated brand positioning and messaging platform. With a strong brand strategy and a defined messaging platform in place, SolutionSet designed and developed an integrated sales and marketing program that included a refined identity, new corporate website, advertising, sales collateral, presentation template, a new intranet, and customer extranet
Technology Used
_.Net
_Flash development with XML
Visit www.globalenglish.com