Magellan
Client
Magellan, one of the world’s leading developers and manufacturers of positioning, navigation, and guidance equipment with operations throughout the U.S. and Europe
Challenge
Changing company wants to carve its identity and solidify its web presence
SolutionSet has nurtured a relationship with Magellan since 2001, when the company needed to re-establish its brand and generate consumer-awareness. Magellan needed a more dynamic website and a means to connect would-be customers to their wide range of global positioning systems, both online and offline.
Solution
Brand identity showcased on revenue-generating internally-managed e-commerce site
SolutionSet began by first developing a cohesive internet program plan documenting the product lifecycle, best practices, budget and resources necessary for Magellan’s internet information systems. They positioned Magellan as a market leader for GPS solutions and helped market the brand independently. These identity-bolstering decisions were reflected in a dynamic web infrastructure that the client itself could administer through a content management system backend. SolutionSet also launched an e-commerce store, which provided a direct-to-consumer channel for sales, generating a new and important revenue stream for Magellan. The final product: a full-service, cost-effective branding/web package for an evolving, ongoing partner.
Results
Magellan realized a 25% increase in direct to consumer sales in their first year and has experienced 50% growth in the store year after year
Technology Used
_ASP
_Flash
_SQLServer
Visit www.magellangps.com.