SolutionSet Expands Creative Offering Through New Staff Additions, Jay Ferracane and Christian Seichrist
Palo Alto, CA - January 2, 2007 - SolutionSet today welcomes new creative directors Jay Ferracane and Christian Seichrist to the team. SolutionSet, lauded in the industry for its technical expertise, has hand-selected these talented new hires to help expand the company's creative brand offering and further grow and develop the SolutionSet design group.
Prior to joining SolutionSet, Jay Ferracane helped companies from the inside, creating and maintaining global brands, as well as building internal creative groups to manage those efforts. Most recently he was Creative Director at Arena Solutions, the world's most frequently chosen on-demand PLM system. At SolutionSet, Jay is responsible for leading, motivating and inspiring a team of creatives who create identity, print, and web-based design, as well as branding solutions. He has received numerous accolades for his work in online and offline branding, marketing and advertising. Jay is an active member in many SIG groups throughout the Bay Area and is known for his unique approach to solving problems by seeing how individual solutions fit into a greater whole.
Christian Seichrist has worked at five agencies (including his own) and directed one advertising and design school. While at Leo Burnett, he created TV, radio and print campaigns for clients such as Miller Lite, Kellogg's, McDonald's, Kraft and others. In recent years, Christian was a creative director at CKS Partners where he directed creative efforts for a variety of tech and consumer clients, including Fujitsu PC Corporation-at the time, the largest advertising account at CKS. Prior to his current position at SolutionSet, Christian ran his own advertising shop, providing advertising, branding and interactive services to a wide range of small and mid-size companies.
About SolutionSet:
SolutionSet is an agency that combines user-centered creative and leading-edge technology to deliver the next new thinking in web development, digital marketing, and brand experience. See them in Palo Alto, San Francisco, or at www.solutionset.com.
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