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Aruba Networks is a fast-growing, privately held network infrastructure company that builds high-performance mobility and security systems that allow companies to seamlessly introduce wireless, security, and mobility services over their existing wired networks and centrally manage those services.
the challenge
Aruba Networks had identified that its website design, content, and network architecture did not have the necessary scalability to support its evolving sales and marketing needs. Aruba Networks asked SolutionSet to review its website and suggest an approach to redesigning it that balanced the company's immediate sales and lead-generation needs while developing an extensible website design, architecture and platform that would better position Aruba Networks as an industry-leading company.
the solution
SolutionSet supported the Aruba Networks Marketing team by providing design, development, and digital marketing services. SolutionSet refreshed the site design and navigation and built new interactive content modules to better tell the brand story and communicate the value proposition. Additionally, SolutionSet implemented a more stable and extensible application and website infrastructure. SolutionSet is currently developing a comprehensive extranet and intranet for Aruba Networks' extended enterprise. The final product: tools that enable the Aruba Networks Marketing team to build the brand and drive awareness in a more cost-effective and professional manner.
the result
SolutionSet established a stable and secure web infrastructure; improved user experience by implementing search, new navigational elements, and easy-to-read layouts; and implemented search engine optimization (SEO).
Visit www.arubanetworks.com