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Aruba Networks is a fast-growing, privately held network infrastructure company that builds high-performance mobility and security systems that allow companies to seamlessly introduce wireless, security, and mobility services over their existing wired networks and centrally manage those services.
the challenge
Aruba Networks came to SolutionSet needing to create a short video for a NASDAQ/Reuters video billboard located in Times Square, New York City. The creative design and animation development team needed the video to be shipped expeditiously to New York for posting that same week.
the solution
SolutionSet first began by designing a simple storyboard highlighting the network capabilities of Aruba. Success of the storyboard proved that SolutionSet was moving in the right direction and ready for production. The SolutionSet design team worked closely with the Aftereffects team to make sure that design specifications were met and that the animation was in line with Aruba's messaging needs.
the result
The creative execution provided by SolutionSet allowed this recently listed NASDAQ company a rare opportunity to gain significant brand exposure, reaching more than 250,000 potential viewers per day over a 30-day period.