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EFI (Electronics For Imaging, Inc.) is the market leader in printing technology. The company provides products, services and support to handle all businesses' printing needs.
the challenge
EFI needed a team that could deliver an interesting and compelling creative design, as well as the technology to create a complex permissions-based system that dynamically updates for each user and delivers documentation, events, news, and promotions based on that user's permissions. EFI called on SolutionSet.
EFI needed to get their marketing message directly to a varied, global group of salespeople selling their products via a number of partners. EFI needed an external portal platform that they could build upon that would speak to and appeal visually to this audience, give EFI the ability to channel specific information and documents to each different partner user group and sub group, maintain control of when and where content is published, and offer the flexibility of a distributed content workflow for EFI admins, as well as offer multilanguage support for users across the globe. No small challenge.
the solution
From a creative-design perspective, SolutionSet's creative team worked within and extended EFI corporate design standards to come up with the compelling new look for EFI's Partner Portal platform. For the Content Management System, Ektron's .NET framework-based CMS was chosen, which SolutionSet did a great deal of custom coding on top of in order to meet the technical requirements for EFI's new platform. The EFI Partner Portal platform utilized a variety of interesting technology, including sIFR to allow content editors to change content in real time and still utilize the EFI corporate font, and a custom built, easy-to-use admin interface based on Ektron's CMS400 distributed content flow. The end result was an elegant, new platform which speaks to its global sales audience that EFI can publish information with and build upon for years to come.