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GlobalEnglish is the leading provider of online learning and support for business English. They offer an on-demand solution that meets the strategic and employee-performance needs of companies doing business globally. GlobalEnglish serves over 450 clients from HP to ArcelorMittal to Deloitte in more than 140 countries.
the challenge
To seize the significant market opportunity created by globalization, GlobalEnglish refined their business strategy to focus primarily on global corporations. New brand positioning and messaging, along with supporting marketing materials and website, were needed to reflect this new strategy and convey the appropriate benefits to the corporate audience.
the solution
SolutionSet's answer to the challenge was the creation of a marketing program that worked effectively across a global stage. To do so, SolutionSet first initiated an extensive discovery phase that included internal and external interviews, market research, competitive analysis and a series of strategic planning sessions with the client. Aligning the insights of this discovery with the objectives of GlobalEnglish enabled SolutionSet to create a compelling and differentiated brand positioning and messaging platform. With a strong brand strategy and a defined messaging platform in place, SolutionSet designed and developed an integrated sales and marketing program that included a refined identity, new corporate website, advertising, sales collateral, presentation template, a new intranet, and customer extranet.
Visit www.globalenglish.com