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Peninsula Open Space Trust (POST) acts to protect one of our most precious and threatened natural resources: the spectacular lands of the San Francisco Peninsula. Using funds from private donors, POST purchases critical open spaces as opportunities arise, saving 60,000 acres of land in San Mateo, Santa Clara, and Santa Cruz counties since 1977.
the challenge
The website had not been updated in several years and did not accurately reflect the scope of current activities. It was focused on the Saving the Endangered Coast campaign and offered little visibility for other projects and properties. The interactive map was buried in the site, as well as limited in terms of scalability, geographic visibility, and in the ability to add new properties. The site navigation was Flash, making it difficult to use for people with older and slower connections, and difficult to update.
the solution
SolutionSet worked with the POST Communications Team to scope the rebranding effort and create a messaging platform and design aesthetic that carried forward the POST brand vision. SolutionSet designed a new site architecture and user interface that would support current and future campaigns in a clean, easy-to-navigate website that focuses on the campaigns and offers immediate access to property information. The final result: a new site with a design focusing more on the inland lands, an easily scalable interactive map on the homepage, and navigation that is easier to use for website visitors and the POST staff.
Visit www.openspacetrust.org