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SF Bay Area Interactive Group (SFBIG), a non-profit association dedicated to the advancement of digital marketing for professionals through educational and networking events.
the challenge
SFBIG approached SolutionSet with a flat HTML site (made by volunteers with time-consuming day jobs) for some help managing content updates for their many member events. At the time, the organization was growing and had recently gained non-profit status, and SFBIG began to think seriously about taking the homegrown, grassroots website to the next level and applying a fresh web presence that would demonstrate at a glance that their group was truly setting the standard for digital marketing in the Bay Area.
the solution
SolutionSet began by conducting a thorough analysis of SFBIG's existing site and establishing a visual hierarchy of important information. They created a design that used best practices for consistent navigation and web real estate, adding an eye-catching header graphic with Flash that made it appear to sparkle. SolutionSet developers took the design and created HTML templates which were then applied to a custom Drupal CMS backend, which would enable SFBIG staff to manage their own content and upload events through a user-friendly calendar system. Finally, the SolutionSet team integrated the site with third party payment processing systems so that users could purchase memberships online. The final product: an easy-to-manage, up-to-date site reflecting the personality and professionalism of the organization it represents.
the result
Recognition
Official Honoree for the Associations category in The 11th Annual Webby Awards, a distinction that places the work in the top 15% of the 8,000 entries received from all 50 states and more than 60 countries worldwide
Visit www.sfbig.com