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TasteBook, a Berkeley-based e-commerce company, partners with top chefs, cookbook authors, and quality culinary websites to revolutionize the way people collect, organize, and share their favorite recipes by creating personal, customizable "TasteBooks."
the challenge
TasteBook was interested in using new technologies to create a site architecture that clearly presented a broad spectrum of information while maintaining a streamlined process flow to allow both seasoned "TasteBook-ers" and first-time users alike to easily navigate the content without getting bogged down by page after page of form fields to complete. SolutionSet was asked to design the site's look and feel to reflect the company's promise of quality, simplicity, and tastefulness while establishing a dynamic and intuitive site architecture, allowing for a seamless user experience for aggregating, creating, sharing, and purchasing TasteBooks.
the solution
The SolutionSet User Experience and Creative teams collaborated with the TasteBook team to erect a site architecture that would support the dynamic Flash elements throughout the site, as well as visually communicate the fresh, hip, and tasteful qualities that are the essence of what TasteBook is about. By utilizing clean, crisp imagery and an open layout, SolutionSet helped create a unique, well-defined user experience and visual language for the site. The end result: a visually beautiful and functionally dynamic e-commerce portal that seamlessly ties together the TasteBook process and product into a succinct, tasteful experience that is revolutionizing the way gastronomists view cookbooks.
Visit www.tastebook.com