SolutionSet understands how people interact online and carefully designs user experiences that remain conscious of your end business goals. We work with you to build quick, clear, and enjoyable paths toward the desired transactions. Behavioral data is analyzed. Barriers are identified. Motivators are put in place. Clicks are minimized.
Our process relies on an intimate knowledge of your business objectives and identifying how specific user needs can be matched to your project goals. We review and evaluate your current web properties, desired site experience, and competitors' sites to determine a user-experience baseline and generate design recommendations. Essentially, we provide an audit of where you are now, where you should be, and ways to get there.
information architecture & user interface design
Taking proactive measures in usability throughout a project lifecycle can produce a cost-saving rippling effect. By focusing on target audience in the initial discovery and design phases, you can greatly reduce user errors, extensive redesigns, maintenance, and costs of customer support.
Much like a team of architects, SolutionSet User Experience professionals create documentation to help you plan, optimize, and visualize the final product. Documentation deliverables include:
- Task Flow diagrams. Users come to a site or application with goals, which they hope to fulfill through the completion of tasks. Ensuring that these tasks are structured logically, intuitively, and usably is vital to the success of a project.
- Site Maps. Site Maps are created to illustrate the organization of the tasks into a structure or hierarchy of pages, showing how content and functionality are linked through navigation.
- Wireframes. At SolutionSet we create grayscale box diagrams, or Wireframes, of individual page interfaces to help you conceptualize key functionality or concepts and serve as blueprints for subsequent design and development steps.
usability research
One of the best methods for improving user online effectiveness is drawing on actual user data and customer inputs to validate and inform interactions. Depending on research objectives, a variety of techniques can be leveraged before, during, and after a site has been developed:
- Exploring design options. Card-sorting exercises or conducting research on Wireframes or clickable prototypes.
- Verifying. Does the design work? A combination of analytics and post-launch usability is recommended. Considering the experience of the customer just makes good business sense.